Getting Past Sales Hype and Choosing the Best Motor Oil

We all know that the oil industry is a multi-billion dollar business. Any time a product brings in a lot of money, you can be sure that you will see it advertised – a lot. And we do see lots of motor oil commercials and advertisements every year. Each ad claiming that this is the brand of oil that you have to use in your car, if you've got a brain in your skull. You have to get past that hype and engage your brain to make smart choices for your car. When you see motor oil reviews, it's important to remember that there is marketing going on behind the scenes, designed to make sales.

You can't blame the advertisements. After all, that's the name of the game – selling more product. To be a smart car owner, though, you can't afford to let their marketing tactics sway your purchasing decision. Your car is too important to you to put an oil in it just because the oil companies say so. Look past the surface levels of the motor oil reviews that these companies put out and dig a bit deeper to see whether or not those reviews are applicable to your car and your driving habits.

Whatever you do, don't let advertising convince you that one size fits all when it comes to purchasing motor oil. Some car owners will get amazing benefits from using synthetic oils, while others may not get quite as much bang for their buck. If you only drive a few miles every week, logic dictates that you will not benefit from the same type of oil as someone who commutes 100 miles, round trip every day.

Take a few of these variables into consideration before you buy an oil based on a review. Remember, there is no way one of these reviews can possibly apply to every situation, and the next one you read may not apply to your situation at all.
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Revews, Motor Oil and the Motor Oil Bible

In today’s time of economic challenge, consumers are turning to reviews more often.  We have determined that we want true value for our hard earned money.  Particularly with items that can make or break the longevity or usefulness of another product.  Take for instance, motor oil.  Motor oil reviews tend to be biased, at times; it appears that they are propaganda for an individual manufacturer.  Since motor oil is something that is intrinsic to the proper care and running of our cars, unbiased yet informative motor oil reviews are necessary.

Image via WikipediaMotor oils are not created equal.  Not all aid in helping our engines get us to where we want or need to go.  Some actually, if used repetitively, can actually do more harm than good.  So, what is a consumer to do when faced with a dizzying array of choices, limited knowledge of all the details as well as a demand for value.  The answer is to find an unbiased, knowledgeable resource for this information.  In the motor oil industry, one such expert is known as the Motor Oil Bible.

The business of reviews is either to praise or critique a particular product or service.  However, the Motor Oil Bible and its author, Mike Kaufman, reviews the significance of a particular type of motor oil and how it should be used to help the longevity of your automobile.  Not hung up on particular brands, or sponsored by deep pocket manufacturers, it specifically addresses the needs of your car and matches it with the proper oil.  

A book, and a series of videos are available for your enjoyment.  Get the info you need, make the proper decision and save your money, and extend the life of your car.

The Motor Oil Guy

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Smart Motor Oil Purchasing Tips

Any time you invest money in a product, you want to be sure that you are getting exactly what you look for. It's important to note, however, that many product reviews are directly from the manufacturer, so using them as your guide may not be the best choice. This is true when it comes to motor oil reviews, if you simply go by what you hear on a commercial or from what you read in a review, you could end up causing serious problems for your car. Every car is not the same. While the review for a particular type of oil, in a particular car, under very specific circumstance might be great, that doesn't mean it would be the best choice for your automobile.

Take it with a grain of salt
Okay, we know that manufacturers are always going to tout their own product, so take any motor oil reviews that you read with a grain of salt. Don't dismiss these reviews, but consider them along with the following information:

What oil type is best for your car, according to the vehicle's documentation? Make sure that you choose an oil that is the right viscosity according to the manufacturer.

Is the oil being reviewed petroleum based or synthetic? Neither is superior for every situation. Synthetic may be best for some cars, but that doesn't mean it is the best for yours.
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What is your driving style? If you do a lot of heavy load work with your vehicle, it is going to change your oil needs, so take the style and needs of your driving into consideration.

Reviews can be helpful to make the right decision, but they should always be used in conjunction with some serious fact finding of your own.

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About Motor Oil Reviews

How does one make sense of all the motor oil reviews that are out there?  Are consumer reviews reliable?  What about reviews in magazines?  Are there websites that are worth looking at?  Which ones?

It pays to be careful.  There are many misconceptions surrounding motor oil and reviews from consumers are often based on subjective opinions.  Also be careful  about the origin of the reviews.  Are they written by someone from the motor oil company being reviewed?  Or someone being paid by that company?  Are they written by someone trying to sell you a certain brand or type of oil? 

While it may be helpful to listen to the thoughts and opinions of those in the business (mechanics) or those who have extensive experience using particular oils, it is best to rely on technical data generated during the testing of motor oils. Reviewing the technical specifications can help you determine which motor oil has the qualities which will best serve your purposes.  Most companies make this information available via their website.

There is also a  website called TheMotorOilEvaluator.com, which is an interactive, sortable database of motor oil technical specifications.  It has this information for over 650 different motor oils from over 30 manufacturers.  The site allows you to view technical specifications for motor oils side by side and also contains links to manufacturer's websites (so you can check to see that the data is correct-if you so desire).  In addition the creator is constantly updating the database with specifications for new oils as he finds out about them.

Remember to be careful when reading motor oil reviews-and do your research using a tool you can trust-the website known  as TheMotorOilEvaluator.com.

The Motor Oil Guy

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Get the Info You Need Before You Switch Oil

While most motor oils are similar, some do have differences that can help increase the efficiency of your vehicle.  When you are thinking about switching the oil you use, it would serve you well to go online and look at some motor oil reviews. 

While most oils offer you many of the same benefits, the oil you choose should depend on the previous maintenance of your vehicle.  Seeking out reviews will help you decide on the oil that is right for your engine.  Mechanics can be a good source of information, but like everyone else in business, they are going to suggest the most expensive oil.  By seeking out reviews, you can get recommendations from people that have nothing to gain by promoting a certain type of oil.  In addition to being able to read the reviews you can often ask for recommendations from other users based on your engine, the age of the engine, the type of oil you have previously used, among a variety of other factors. 

A great place to get professional reviews of different kinds of oil is at the Motor Oil Bible website.  We offer professional reviews, as well as a strong community of users always willing to give suggestions and share experiences with different types of oils.  If you are thinking about changing the type of oil you currently use stop by our site and have a look at some of the motor oil reviews available to you.  It should make your decision more informed and less of a guessing game.


The Motor Oil Guy